Picone, San Carlos, Ibiza
Picone is a boutique in San Carlos, Ibiza, offering a colourful and summery array of mostly cotton dresses designed by Italian designer Giuseppe Picone. To find out more about Giuseppe, please read the information below the photographs.
The boutique is located at the top of the pedestrianised street in San Carlos, just up from Lottie Bogotti. To see exactly where it is, see the
map.
Ses Oliveres de Peralta 18a San Carlos 07850 Ibiza Tel: 0034 971 326 042 Mob: 0034 650 607 552
Giuseppe PiconeGiuseppe Picone was born in Naples in 1926. Since his youth he worked in the family owned glass-work laboratory. In these first years of important experimenting and style development, he designed a series of decorated plates using the sand from the Vesuvius. At the same time, he graduated in law at the university of Naples without dedicating himself to the legal profession. During his stay in Ischia in the fisherman village Sant’Angelo, he met Regina Relang, a famous German photographer (photographer for Vogue known for having changed the image of fashion in the 50’s). She was deeply impressed by his ceramics and convinced him to transfer his drawings on canvas to make tunics. In 1958, Picone moved his activities to Rome where his studio/laboratory in Piazza del Popolo soon became a point of reference for the Roman dolce vita. In the field of fashion he created single pieces, experimenting with unusual techniques: he painted on the cloth with which he made the dresses , refining them when the model was wearing them. Apart from his activity as a stylist he worked as a ceramic artist participating in different editions of the Triennale directed by Gio Ponti and many exhibitions in Italy and Europe. In these years he had several working trips in Scandinavian countries and in the U.S.A., which influenced and enriched his eclectic and personal style. Around 1960, the Neapolitan artist decided to offer new commercial opportunities to his art work and passed to serigraphy, and started a collaboration with the famous brand Cole of California. His creations were exhibited in the New York shop windows of Saks, Fifth Avenue and Bloomingdale as in other big shops in America, Canada and Brazil. Later he decorated a shop in Via Dei Greci in Rome. From 1970 onward he started a collaboration with Biki Japan, the biggest distributor of Italian fashion brands. For more than 15 years he produced around 15.000 pieces a year for the group, which were created in collaboration with his wife Dominique Giroud, who became the stylist of the “Studio Picone”. In the 80’s Picone obtained a new commercial agreement allowing the licence for the production in Japan , creating a large number of original designs which were used for creative inspiration. Biki Japan knew how to exploit the commercial potential of Picone’s style , creating an intelligent diversification of the product, such as bags, shoes, spectacles, watches and lots of other accessories, which were very successful. Being freed from the productive part the polyhydric artist he went back to his first passion, the ceramics. Soon a new collection of design objects was presented in Rome in the Galleria Il Gabbiano, at Spaziosette and in the all’Orto Botanico of Palermo. In 2001, Biki Japan bought the exclusivity of the brand, limited to Japanese territory. The collaboration of Picone with the group went on until 2008, the year of his death. The professionaliam of Giuseppe Picone developed over the years following a double inspiration: on the one hand the commercial activity, finding his expression in the collaboration with the Biki group in Japan; on the other hand the creative production in which the artist designed special products thought principally for a few selected Italian clients. His sober and controlled style is characterised by a sophisticated simplicity that he acquired during his frequent trips to northern Europe during the years of formation. Very special and original is the use of the so called “priest” which is to be considered his own real signature and an original trait d’union of all his works during his fifty year career. The “priest” is at the same time a graphic sign and brand, a kind of histrionic wink between the author and his public. Peculiar is the fact that his geometric cadence doesn’t show any preoccupation for orthodoxy but prefers to leave the creativity free. The work often develops from fine elaborations of graphic elements, often the dominant sign is the “priest” , but if necessary the author also uses other graphic elements such as trees, bottles or abstract elements. His work has been shown all over the world: From Naples to Stockholm, from Basel to Malmoe, from Brussels to the Triennale of Milan from Madrid to Cairo. The collection from the early 50’s to the 70’s - - Plates realized with the sand of the Vesuvius - - Pictures on canvas realized with tempera and sand - 1- Plates hand designed - 2-Drawings in tempera - 3-Dresses hand painted - 4- Silk dresses and serigraphy on wool From the 70’s until today 5-Serigraphy on cotton dresses 6- Clothes with original designs 7-Serigraphy on ceramics , hand painted 8- Drawings for Japan 9- Loom for serigraphic print
Contact PiconeHead Office... Sophie Morichi Via F. Nullo 33 20123 Milano Tel:339 7279166
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